A Digi-Pack is the package the song comes with if you buy it physically. Normally this includes a graphic front and back including copyright owners, name of the single, name of the band and sometimes other information, plus the CD and sometimes an advertisement or inner slip of paper. It is typically made out of plastic or cardboard with either CD slots or sleeves.
What are the advantages of a Digi-Pack?
There are advantages for the seller and the customer with purchasing a digi-pack. The front of a digipak almost acts as a controlled exposure to what the artist does and doesnt want to reveal about themselves. It is likely to embody a theme and a message about the artist and/or the content of the album. This also strongly supports brand image. The artist and the digipak work alongside eachother almost promoting each other in which obviously soley bennefits the artist. It could be argued that from an audience perspective purchasing an artists digipak establishes a loyalty to the Artist.
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