Monday, 16 December 2013

Music Labels

I created a short Prezi giving a quick insight into leading music labels and how the label works with the artist.

Prezi

Sunday, 15 December 2013

Group Dynamics

My group consists of me and my good friend Sandhya Gulsin. I feel we work very well together as we have similar tastes in music and styles of video and we also have similar levels of ambition with this project.

I think that we will be able to get to conclusions easily by discussions and be able to meet each other in the middle to create a video that suits both of our styles.



Effect the Song has on an Audience

I wanted to research the effect the song has on more people than just my family and friends so I looked up live performances of the song and watched the crowds reaction.



The song seems to be some sort of anthem to the fans of The Killers. It is a song that appears at every appearance and is definatly a fan favorite and a good song to "jump to". This means that we have a lot to live up to with our video and it must be of a very proffesional quality.

Mood Board

Goodwin, Andrew

Andrew Goodwin is well known in the music world for his theories which are still applied in modern day music videos.

For this me and Sandhya decided to do a podcast.


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Wednesday, 11 December 2013

Storyboard 2

This is the refurbished storyboard from mine and Sandhyas original drawings.


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Monday, 9 December 2013

Video Analysis Four - Sandhya Gulsin

This is Sandhyas analysis of the song by Kings of Leon: Use Somebody.


Video Analysis Three - Sandhya Gulsin


Video Analysis

Metronomy- Thing for me


My video analysis addresses the indie element of indie/rock. This video is also a personal favourite, so my analysis will refer to how the video successfully attracted me in being a member of the target audience.

Location- The video itself is the perfect contrast between the real word vs. imagination. The locations are a continuation of enclosed room and outside space in which suggest an adventure, but the props used within the scenes help manipulate the location into something extra-ordinary.

Artist portrayal- The Artists open the song in presenting themselves out of their normal nature. their characteristics are exaggerating in much more of an effeminate manner. This alongside their dress code can only be assumed to be done in order to compliment the song. The fluctuation of "random" outfits compliments the variations of scenes.

Props- In this video the power of props holds more than the power of mis-en-scene. Although the locations of scenes continue to fluctuate and progress, the power of the props make it evident to the viewer the "type" of location.

The Ball- Although this comes under the title "props" the use of the ball controls the progression of lyrics, the rhythm of the music, the movement of the people and most of all the outcome of the video.

People- In this video the power of people are almost in-humanised to suit the unusual nature of the video. To distinguish the band members they are shot in various scenes as a collective.

Lyrics- Unlike the trend of most music videos the use of written lyrics in a karaoke type format is one of the main conventions in this music video.

Double vision- Although I have previously analysed projection, this video portrays projection in almost a comic strip format.

Editing- The high frequency of cuts from shot to shot may feel to extreme and uneasy on the eye, so the use of flow and continuation is essential.



Elements of creativity- I feel the layout of the video in general consists of a variety of creative elements mainly the use of text. I felt editing played an important role not only to this video but to all music videos.

This video is a manipulated version of the original, I analysed it thoroughly and explained my thoughts as the video un-winded. Throughout the video there are grayscale scenes, these I did intentionally in order to depict powerful elements of the film.

what is the benefit of the artists portrayal in this video?- The quirky feel to the video was intentional as unique presentation and an inventive perception will always attract attention. This has inspired me to attempt to experiment and develop initial ideas even if I doubt its outcome. A negative factor would be that the audience is of a indie/rock genre whereas this video has a strong focus on indie. Also my perception of this video may be miss-understood and to scattered to other members of the niche market.


Overall meaning
After taking into consideration all of my analysis I felt more able to discover a meaning to the song. I felt the video encourages a lack of seriousness supported by the lyrics in suggesting the first attraction between companions in which they "like" each other in more than a friendly manner but not as intense as a relationship. As the lyrics unwind the line "You've got my heart you know" addresses the element of love and how one person cares more than the other. Although the lyrics express emotions the beat of the song and the humour in the video personifies this and almost alienates the situation from reality.



I felt my analysis was to basic, I created a presentation in order to develop on my initial points addressed in my previous video analysis.

Storyboard 1 - With Sandhya Gulsin

The next step was to actually create a rough draft of the storyboard. This process took 52 minutes to complete and that wasn't including the ideas down on paper. This was very challenging but I feel we worked very well together and communicated ideas effectively.


Narrative Sequence Initial Ideas - With Sandhya Gulsin

To come up with a storyboard me and Sandhya first decided to brainstorm our ideas for the narative to see whether we should keep them all and what ones we can put where and so on.


Sunday, 1 December 2013

History Of Music Videos - Sandhya Gulsin

Below is a Timeline made by Sandhya showing important events in the history of music videos which helped them progress into what they are today.

Risk Assessment

Location:
Risk: Getting Permission for the site. We could get rejected straight away or for other reasons when it actually comes to film we may not be able to.
Actions: Need to make sure that we are allowed to do everything we need to on site, including make noise at times at night and light the place up. We will also have to make other people around aware.

Actors:
Risk: People dropping out last minute. This could cause up particular trouble especially if we have hired equipment and the site and need to get a lot done on that day.
Actions: To battle this we have considered back up actors which will almost definatly be able to step in on less than 24 hours notice to take someones place.

Equipment:
Risk: The cost of hiring equipment could be difficult. Sometimes me and Sandhya think up big things that would look amazing but the cost could go up depending on further plans.
Actions: Try to use one company and maybe get a discount on bulk and because we are students.

Editing:
Risk: loss of files or corruption. Now we will indefinatly make backups of our files but the issue of time would be the one that would have to be addressed if for some reason we lost files.
Actions





Target Audience

UK Tribes was an experiment if you like set up by channel 4 to find social groups in today's world between different people.

After using UK Tribes to narrow down who our target audience is, we figured out that our target audience are alternatives.

After figuring out who our target audience was the next step was to get actual images of our target audience, what they look like and what they wear.

About our target Audience:
I can almost base our target audience on myself because I can imagine myself in the audience.

Our target audience would spend a lot of time on the internet. They will spend time shopping, browsing and talking to their friends on social networking sites. They will also hide themselves away in their room and listen to music. They can rarely be found watching TV and sometimes playing video games. They can be found wearing skinny jeans or chinos. Denim jackets, leather jackets, even blazers quite smart looking attire compared to other genres.

Average Time Spent on the Internet Per Week: 20 hours +

Time spent on social networking sites: 10 hours +

Favorite Shops: River Island, Topman, Bank, Schuh

Favorite bands: The Killers, Greenday, The Strokes

Questionaire:



Previous Directors

Sophie Muller - Mr Brightside Video

Sophie was born on the 31st of January 1962 and is an English music video director. Her first taste of fame came when she worked as a third assistant on the 1984 horror; Company of Wolves. Since then she has directed over one hundred music videos working with acts like; Sophie Ellis-Bextor, No Doubt, Shakespears Sister, Blur, Eurythmics. She has won a handful of awards and is now very well known in the music video industry. Her only ambition is to continue directing to her own high standards and to never grow bored. Recently she has directed videos for Shakira, Mika, Kings of Leon, Brandon Flowers, Tom Odel and also Dixie Chicks.

Below is a timeline and a list of all the videos she has worked on in her career to date:

1982 Eurythmics - "The Walk" (editing) 1987 Eurythmics - "Beethoven (I Love to Listen to)" Eurythmics - "I Need a Man" 1988 Eurythmics - "You Have Placed a Chill in My Heart" Eurythmics - "Brand New Day" Eurythmics - "Do You Want to Break Up?" Eurythmics - "Heaven" Eurythmics - "I Need You" Eurythmics - "Put the Blame on Me" Eurythmics - "Savage" Eurythmics - "Wide Eyed Girl" Sade - "Nothing Can Come Between Us" Sade - "Turn My Back on You" Sade - "Love Is Stronger Than Pride" Shakespears Sister - "Break My Heart" Shakespear's Sister - "Heroine" Annie Lennox featuring Al Green - "Put a Little Love in Your Heart" 1989 Shakespears Sister - "You're History" Shakespears Sister - "Run Silent" Sarah Brightman - "Anything but Lonely" Eurythmics - "Don't Ask Me Why" 1990s[edit] 1990 Eurythmics - "Angel" Julia Fordham - "Lock and Key" Sinéad O'Connor - "The Emperor's New Clothes" 1991 Nanci Griffith - "Late Night Grande Hotel" World Party - "Thank You World" Curve - "Coast Is Clear" Shakespears Sister - "Goodbye Cruel World" 1992 Annie Lennox - "Why" Annie Lennox - "Precious" Annie Lennox - "Cold" Annie Lennox - "Money Can't Buy It" Annie Lennox - "Legend in My Living Room" Annie Lennox - "The Gift" Annie Lennox - "Primitive" Annie Lennox - "Keep Young and Beautiful" Annie Lennox - "Walking on Broken Glass" Annie Lennox - "Love Song for a Vampire" Annie Lennox - "Little Bird" Shakespears Sister - "Stay" Shakespears Sister - "I Don't Care" Shakespears Sister - "Hello (Turn Your Radio On)" Vegas - "Possessed" Sade - "No Ordinary Love" Curve - "Fait Accompli" Aaron Neville - "Somewhere, Someday" 1993 Björk - "Venus as a Boy" 1994 Hole - "Miss World" The Jesus and Mary Chain Featuring Hope Sandoval - "Sometimes Always" The Jesus and Mary Chain - "Come On" Sparks - "When Do I Get to Sing My Way?" 1995 Come - "Cimarron" Sophie B. Hawkins - "As I Lay Me Down" Sparks - "When I Kiss You" The Stone Roses - "Ten Storey Love Song" Lisa Loeb & Nine Stories - "Do You Sleep?" Jeff Buckley - "So Real" Weezer - "Say It Ain't So" 1996 The Cure - "The 13th" Kè - "Strange World" Gary Barlow - "Forever Love" Shakespears Sister - "I Can Drive" No Doubt - "Don't Speak" No Doubt - "Excuse Me Mr." No Doubt - "Sunday Morning" The Lightning Seeds - "What If..." 1997 Blur - "Beetlebum" Blur - "On Your Own" Blur - "Song 2" Maxwell - "Whenever, Wherever, Whatever" Curve - "Chinese Burn" No Doubt - "Live in the Tragic Kingdom" No Doubt - "Oi to the World" 1998 James Iha - "Be Strong Now" Maxwell - "Luxury: Cococure" Sparklehorse - "Sick Of Goodbyes" Garbage - "When I Grow Up" (live version) Garbage - "The Trick Is to Keep Breathing" Rufus Wainwright - "April Fools" 1999 Blur - "Tender" (Unreleased) Sinéad O'Connor - "Chiquita" Natalie Merchant Featuring N'dea Davenport - "Break Your Heart" Sparklehorse - "Pig" Manic Street Preachers - "You Stole the Sun from My Heart" Garbage - "When I Grow Up" (U.S. version) Semisonic - "Secret Smile" The Cardigans - "Hanging Around" Sarah McLachlan - "Possession" (American version) Sarah McLachlan - "I Will Remember You" Emiliana Torrini - "To Be Free" Beth Orton - "Central Reservation" Sarah McLachlan - "Ice Cream" Supergrass - "Mary" 2000s[edit] 2000 No Doubt - "Simple Kind of Life" Ute Lemper - "The Case Continues" Doves - "Catch The Sun" Bentley Rhythm Ace - "How'd I Do Dat?" Alisha's Attic - "Push It All Aside" Alisha's Attic - "Pretender Got My Heart" JJ72 - "Oxygen" PJ Harvey - "Good Fortune" Sade - "By Your Side" Coldplay - "Trouble" (U.K. Version) Jamelia – "Boy Next Door"[3] 2001 Turin Brakes - "The Door" Sade - "King of Sorrow" Turin Brakes - "Underdog (Save Me)" No Doubt - "Bathwater" PJ Harvey - "A Place Called Home" Nelly Furtado - "Turn off the Light" Sophie Ellis-Bextor - "Take Me Home" PJ Harvey - "This Is Love" Radiohead - "I Might Be Wrong" Sophie Ellis-Bextor - "Murder on the Dancefloor" 2002 Amy Studt - "Just a Little Girl" Sophie Ellis-Bextor - "Move This Mountain" Sugababes - "Freak Like Me" Coldplay - "In My Place" Amy Studt - "Misfit" The Beu Sisters - "I Was Only 17" Sparta - "Cut Your Ribbon" Pink - "Family Portrait" No Doubt (featuring Lady Saw) - "Underneath It All" Sophie Ellis-Bextor - "Music Gets the Best of Me" Day Version Sophie Ellis-Bextor - "Music Gets the Best of Me" Night Version 2003 Nickel Creek - "Speak" Dolly Parton - "I'm Gone" Dido - "Life for Rent" Pink - "Trouble" The Raveonettes - "That Great Love Sound" Sophie Ellis-Bextor - "I Won't Change You" [co-produced] 2004 Dixie Chicks - "Top of the World" The Killers - "Mr. Brightside" Sixpence None the Richer - "Don't Dream It's Over" Maroon 5 - "This Love" Maroon 5 - "She Will Be Loved" Nelly Furtado - "Try" Mindy Smith - "Come to Jesus" Sarah McLachlan - "World on Fire" Sarah McLachlan - "Stupid" The Strokes - "The End Has No End" Natasha Bedingfield - "These Words" (UK version) Vanessa Carlton - "White Houses" Loretta Lynn Featuring Jack White - "Portland, Oregon" 2005 KT Tunstall - "Black Horse and the Cherry Tree" Garbage - "Why Do You Love Me" Garbage - "Bleed Like Me" Garbage - "Sex Is Not the Enemy" Garbage - "Run Baby Run" Gwen Stefani - "Cool" Coldplay - "Fix You" Faith Hill Featuring Tim McGraw - "Like We Never Loved at All" Gwen Stefani - "Luxurious" 2006 Shakira featuring Wyclef Jean - "Hips Don't Lie" Dixie Chicks - "Not Ready to Make Nice" She Wants Revenge - "These Things" Faith Hill - "Stealing Kisses" Lily Allen - "Smile" Beyoncé featuring Jay-Z- "Deja Vu" Beyoncé - "Ring the Alarm" The Raconteurs - "Level" Gwen Stefani - "Wind It Up" Siobhán Donaghy- "Don't Give It Up" 2007 Sophie Ellis-Bextor - "Catch You" Mika - "Grace Kelly" Gwen Stefani - "4 in the Morning" Mika - "Love Today" Rufus Wainwright - "Going to a Town" Garbage - "Tell Me Where It Hurts" Sophie Ellis-Bextor - "Today the Sun's on Us" Maroon 5 - "Won't Go Home Without You" Gwen Stefani - "Early Winter" 2008 The Kills - "U.R.A. Fever" The Kills - "Cheap and Cheerful" The Kills - "Last Day of Magic" Leona Lewis - "Better in Time" Leona Lewis - "Footprints in the Sand" The Ting Tings - "That's Not My Name" Gavin Rossdale - "Love Remains The Same" Kings of Leon - "Sex on Fire" Cold War Kids - "Something Is Not Right with Me" Duffy - "Stepping Stone" Sarah McLachlan - "U Want Me 2" Duffy - "Rain on Your Parade" Kings of Leon - "Use Somebody" 2009 Paloma Faith - "Stone Cold Sober" Beyoncé - "Broken-Hearted Girl" Shakira - "Did It Again"[4] / Lo Hecho Está Hecho Pink - "I Don't Believe You" Shakira - "Give It Up to Me"[5] Broken Bells - "The High Road" 2010s[edit] 2010 Sade - "Soldier of Love" Sade - "Babyfather" Armin van Buuren vs. Sophie Ellis-Bextor - "Not Giving Up on Love" Cheryl Cole - "Promise This" Cheryl Cole - "The Flood" Brandon Flowers - "Only The Young" Kings of Leon - "Radioactive" 2011 The Kills - "Satellite" Ellie Goulding - "Lights" Noah and the Whale - "L.I.F.E.G.O.E.S.O.N." Birdy - "Skinny Love" Sade - "Love Is Found" 2012 Alicia Keys - "Girl on Fire" No Doubt - "Settle Down" Beyoncé - "I Was Here" No Doubt - "Push and Shove" Labrinth feat Emeli Sandé - "Beneath Your Beautiful" 2013 Rihanna - "Stay" Tom Odell - "Hold Me" Garbage and Screaming Females - "Because the Night" Lana Del Rey - "Young and Beautiful"[6] Pink feat. Lily Rose Cooper - "True Love" Birdy - "Wings" Sophie Ellis-Bextor - "Wanderlust" (Álbum trailer) Sophie Ellis-Bextor - "Young Blood"[7]

Jeremy Rall - Backseat Serenade
Jeremy Rall is a critically aclaimed filmaker. Born in Bay city and raised in langsing, Jeremy's first move into stardom came when he was invited to participate in the distinguished fellowship program at the American Film Institute. Jeremy has directed many videos with many notable artists including Snoop Dogg, Ludacris, Jay-Z Talib Kweli, R Kelly, T-Pain and many more! Rall also does photography and short films.

Darren Doane & Ken Daurio - Dammit
Darren Doane borin in 1972 in California is a filmmaker and music video director. He formed a new company called LEVEL4 which produces and edits products for a very high order client list. His music video worked when he directed the first 3 videos for Blink 182 before they became famous. He also directs short films.

A Dozen Furies – "The Cycle" A Life Once Lost – "Vulture" AFI – "He Who Laughs Last" AFI – "Third Season" All That Remains – "The Air That I Breathe" As I Lay Dying – "The Darkest Nights" Atreyu – "Ain't Love Grand" Audio Adrenaline – "Get Down"[1] Blink-182 – "Dammit" Blink-182 – "Josie" Blink-182 – "M+M's" Buckcherry – "Sorry" Buckcherry – "Don't Go Away" Chiodos – "The Undertaker's Thirst For Revenge Is Unquenchable (The Final Battle)" Chokebore – "It Could Ruin Your Day" City Sleeps – "Not An Angel" Colbie Caillat – "The Little Things" Darkest Hour – "The Sadist Nation" Dead Poetic – "August Winterman" Demon Hunter – "One Thousand Apologies"[3] Deftones – "Hexagram" Every Time I Die – "Kill the Music" Funeral for a Friend – "This Years Most Open Heartbreak" Guttermouth – "Whiskey" Hellogoodbye – "Shimmy Shimmy Quarter Turn" It Dies Today – "A Threnody for Modern Romance" It Dies Today – "Severed Ties Yield Severed Heads" Living Sacrifice – "Reject" Jason Mraz Feat Colbie Caillat – "Lucky" Jason Mraz – "I'm Yours" Jason Mraz – "Make It Mine" Jimmy Eat World – "Lucky Denver Mint" Joey + Rory – "This Song's for You" MxPx – "Chick Magnet"[1] MxPx – "Doing Time" MxPx – "Move to Bremerton" Nile – "Execration Text" Nile – "Sarcophagus" Nonpoint – "Bullet With A Name" Norma Jean – "Face:Face" Open Hand – "Tough Girl" Poison The Well – "Botchla" Pennywise – "Same Old Story" Propoganda - "Excellent" Saves The Day – "Shoulder To The Wheel" Shinedown – "Devour" Shinedown – "Sound Of Madness" Shinedown - "Bully" Sick of It All – "Potential For A Fall" Stars Align – "Don't Bring Me Down" Stavesacre - "An Eclipsing" Stavesacre - "It's Beautiful (Once You're Out Here)" StoneRider - "Juice Man" Student Rick – "Falling For You" The Escape Engine – "This Jagged Alibi" The Number Twelve Looks Like You – "Like A Cat" This Moment - "Beatific Vision" Thursday – "Cross Out the Eyes" Uncle Kracker – "Nobody's Sad on a Saturday Night" Uncle Kracker – "Smile" Underoath – "When the Sun Sleeps" Unearth – "Giles" Unearth – "Sanctity of Brothers" (treatment) Zac Brown Band – "Toes", "Highway 20 Ride", "Free (Live)", "Free", "As She's Walking Away"



Music Channels

MTV Rocks
Owner: Viacom International
The logo is very Bold and brutal its right in your face and the black colour is generally related to most types of Rock music. The green around the typeface underneath separates it out from all the other MTV channels and also gives the logo a sense of madness. I also like the fact that the "M" is in 3D whereas the rest is in 2D. I would say the age group that this channel will vary from anyone who is 15 years old to anyone who is 30 years of age.

I feel this channel would be very suitable for our music video.



Viva
Owner: Viacom International
The font and the colour of this logo suggests false sense of quietness and calm, but when you think about it the bright pink colouring it gives you the impression of dance and night clubs. This channel would definatley attract the younger age group, I would suggest noone about 25 would watch this channel.

This channel would not be appropriate for our music video.


Kiss
Owner: Box Television
The Kiss logo is very similar to the Viva logo. The logo's colour sometimes changes colour and the version I found I think suits the music channel the best. Maybe because its purple people may say that its more feminine and maybe more females do listen but it is very much a multi gender channel. The logo suggests a very energetic channel and once again more of a dance and techno channel. The age group that would watch/listen to this channel I would say would be very large from around 12-40 years of age.

I don't think this channel would be appropriate for our music video.


Kerrang
Owner: Box Television
This logo just shouts out rock music. The lines throughout suggests cracks in the logo due to loud music and the font is also quite aggressive as are the colours. The age group that would mainly watch this channel would be approximately ages 15 to around 30.

This channel would definatley be suitable for our music video.

Action Plan

Feedback:

After our pitch we had a conversation with our teacher and got a lot of feedback which I found very useful.
To start with the main feedback on our idea was the fact that we need to have people that look older because at our age boys always tend to look younger than girls therefore we will need to get older looking boys especially to suite our song.
She also mentioned that she really liked the idea of childhood memories and maybe looking back in the narrative part of the music video but if its executed correctly.
She agreed with our idea that a barn would be a good set, she hinted at doing it at night but with that means it must be lit correctly and that must also be executed correctly. This also means that we will have to hire lights meaning some sort of cost is going to come into this project. The feedback about the song choice was also particularly positive.


After this we then had many decisions to make regarding many factors including:
Location - We have yet to 100% find a location but a barn is looking the best option.
Actors - We have asked a few people if they would act and have yet to consider anyone for definite yet.
Special effects - We have only had small conversations about special effects at the moment and nothing has been set in stone but we have considered the effect where it looks like the camera goes through the floor into the room above.
Lighting - We have found a lighting company that is local and that is probably where we are going to get our lighting from. (http://www.iasoundandlight.co.uk/hire.htm)
Instruments - We  haven't officially concluded what instruments we will use yet but its highly likely were go with a rhythm guitar, bass guitar, keyboard and drums.
narrative - We plan to storyboard in the near future and have many ideas over what the narrative could include.

Once all the filming is done if we don't think the narrative is good enough then we will make the video full performance if our performance filming is good enough.

Exploring the instrumentals behind the lyrics

When I was exploring the instruments involved in the song I came across a guitar cover by someone who played every part of the song excluding the lyrics for both guitar parts and bass parts.

After watching I realized that obviously the band don't have that many guitars and that a synthesisor for the guitar is not necessary and the more common instrument is a keyboard which the lead singer plays towards the end part of the song. So I researched some more and found a single guitar cover which only needs the addition of a keyboard, drums and bass guitar.
 
Watching these covers made me realise the importance of having actors that actually know how to play their instruments so I asked my friend to learn some of it to consider my possibilities.