Target Audience

UK Tribes was an experiment if you like set up by channel 4 to find social groups in today's world between different people.

After using UK Tribes to narrow down who our target audience is, we figured out that our target audience are alternatives.

After figuring out who our target audience was the next step was to get actual images of our target audience, what they look like and what they wear.

About our target Audience:
I can almost base our target audience on myself because I can imagine myself in the audience.

Our target audience would spend a lot of time on the internet. They will spend time shopping, browsing and talking to their friends on social networking sites. They will also hide themselves away in their room and listen to music. They can rarely be found watching TV and sometimes playing video games. They can be found wearing skinny jeans or chinos. Denim jackets, leather jackets, even blazers quite smart looking attire compared to other genres.

Average Time Spent on the Internet Per Week: 20 hours +

Time spent on social networking sites: 10 hours +

Favorite Shops: River Island, Topman, Bank, Schuh

Favorite bands: The Killers, Greenday, The Strokes

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