Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

What we did, how did our research help ?
Our research was essential in the creation of our main product and ancillary task. Through our research we looked at the current bands work which included videos like Mr Brightside and Somebody Told Me, posters from as recent as 6 months ago and Digi-packs from the 10 years that they have been together. We also looked into their personalities by watching interviews and watching each one during a live performance. We wanted to understand the band as much as we could.
This helped us understand the style of the band, their attitude and the way they acted and this allowed us to film, direct and edit in their styles with ease.

Do they match?
Do our Digi-pack, Poster and Video all match and keep a consistent house style. I think that they do and thanks to our positive feedback our target audience also thinks that there is a consistent house style. We tried to keep a soothing sepia style which gives it s rustic feel which is an idea I got from the barn. I kept the brown colour, that is also often seen in the video. I also considered changing the black and white sections of the video to further match the two products but changing it to sepia didn't look to good and we made a decision that what the video looked like was more important. There is the pattern that I have put into parts of the ancillary task which also links them together. Its a small design tweak that I put in to make it different from just a normal Digi-Pack. I have also kept them in character for the shoot which helps keep the band a unity.
If they were mixed up with many other posters, CD's and videos could a complete stranger match them up together? I think so. Final Pieces

Do they compliment each other?
Are they all of the same level quality? Both the main product and ancillary tasks are both of a very high quality although to be honest the Digi-pack could have been made better and better suited to the video. The video is of an extremely high standard so to then create something reflecting that was always going to hard. All three pieces most definatly compliment each other you can see in the video that i created that all three fit together really well and there is a consistent house style through all three. If someone sees the poster, they wanna see the album, they see the album they then wanna see the video thats how it works.

inspiration ?
Our inspiration for the barn idea was quite coincidental to be honest. After listening to the song blindly for multiple times we came up with many ideas for a random live performance and the barn was one of the initial ideas. So we put barn on our list that we presented in our pitch and our teacher really supported the idea. We then made a mood board on which we placed some barns that we found on Google images and it just so happened to be that one of the images was a barn down the road in Canterbury that we would eventually end up hiring because it was perfect. The colours were just natural after filming at the barn we got into the rustic style. Most of our inspiration came from the actual band; The Killers and another band called All Time Low, which were both different in their own ways but we tried to merge them together and I think it worked well.

Design?
Font styles - Across the Digi-pack, poster and the video "the Killers" is written in their own personal font which is called; "Sam's Town", this was vital for the synergy of the multiple products. This gives all three pieces its own identity and separates it out from other bands.

Colours - As ive mention the sepia shades of brown are the main force of cohesion between the ree pieces. Through our research we found that colour is the best link through the three pieces.

Flatplans:
The flatplans were vital in designing the Digi-pack, helped us choose how it should be laid out in the best possible way so that it would compliment the other pieces. By flat planning we were able to choose specific points to which we could link our video with the other pieces. The flat plans we laid out where things would go, fonts colours and so on. Flat planning is very easy and quick way of planning.

Groupwork?
We both created digipacks and we were going to chose one and go through with that but after seeking advice we decided to go with our own digipacks. Sandhya would create her own to compliment the video and I would create my own.

Digipack
The digipack we created was a live album for the performance the band did of the album at the barn. This allowed us to give it our own name and be as creative as possible. The images on and in the CD and the poster really show the character of the band, especially the drummer, when the image was being taken they were told to pose but natural. The image on the poster is of the lead singer pulling the band which is oxymoronic because he couldn't actually pull the trailer.

Cross Promotion?
The images on the poster and the Digi-pack all taken at the barn linking them together therefore cross promoting each other. 

I have created a video running the length of the video which includes three separate images which are the video, the Digi-pack and the poster to show how well they go together.



The promotion across all three pieces is very strong and they work a lot better together than they do individually.