Magazine Advert Analysis 4 - Sandhya Gulsin

My fourth advert Analysis is of Florence and the Machines Tour promotion poster. Although it doesn't focus on Album covers, I felt it was effective to evaluate the common links and differences between the two types of posters.The font used for “Florence + the machine” is the same font used in all of Florence and the machines album covers and posters, this shows a common trend to the target audience in which they are then likely to make links. The Cosmic Love tour is placed directly under in a different font showing the connection yet it stands out on its own. The text colour is white and maintains throughout. I feel this works well as it does not draw attention away from the main image. The main image shows Florence placed on a prop of the moon which is encouraged in the video of Cosmic love. It is very powerful in showing mystery and would link well visually to a cosmic world. The tour dates are shown below the image and contact numbers also are placed directly under making it only visible to see when close-up. This differs to an Album cover as the placement of dour dates and locations would normally be visual space or show respected critique reviews.