Magazine Advert Flat Plan

This is the original flat plan I used for my magazine advert.

Magazine Advert Original Photo

This is the original photo that I used for my magazine advert.

 

Digipack Original Photos

These are the original photos that I used for my Digi-pack including the pattern that I put over the CD.

 

 

Digipack rough ideas - With Sandhya Gulsin

This is my first idea and initially my favourite idea from the off because it is very personal as the band are all over the digipack.

 

 

The second digipack that I made includes more of the character from the narrative part of the video.

 

 

 



Colour Adjustment - Sandhya Gulsin

When reflecting on the outcome of the rough cut, something that caught my attention was the clarity of footage. I wanted to create a "cinema" type affect as I believed it would add poise and power to our video. In order to attempt to edit the video producing the crisp clear footage, I had a lot to learn. The tutorial above shows the first part of the process in which I had to learn to use Premier Pro. By looking at these tutorials I was more able to use the program In which I had never used before.



The second part of the process was adjusting the colour of the different connecting clips so there was a colour balance between them. The three way colour corrector on Premier Pro allowed me to do this.

The third part of editing the colour was lowering the saturation to support the "rock" genre. The image captures below evidence the difference.

After adjusting the colour I then was able to add the "Cinematic" affect. For the black and white footage I used "Cinematic 1" and layered it twice. From our previous feedback the use of sepia footage was proposed, so by doubling the affect, this adjusted the footage colour ever so slightly in between black and white and sepia. As the screen capture below shows, the footage clarity after colour editing is immaculate.

For the rest of the footage I used "Cinematic 2" and when reflecting felt certain parts of the video still needed further editing as it seemed to overly edited resorting to parts looking  too dark.

Strobe or No Strobe? - With Sandhya Gulsin

After receiving feedback on our rough cut, me and Jake decided that there was no place for the strobe lighting. Although the footage was very successful it had no place in our video. Our target audience agreed. The video below shows the outcome of some of the footage that will not be used in our final music video, but still plays a part in the process of trial.

Magazine Advert Analysis 5 - Sandhya Gulsin

This is the advert for the Kings of Leon album 'Only by the Night'. When seeing this poster I instantly noticed that the same image was used on the Album cover. This allows the audience to find a common link between the two. The same font is used throughout the poster showing consistency and I find this very simplistic yet visually appealing as the image maintains the viewers’ attention. The album name is placed under the image but supports its colours, suggesting the connection between the two. The image itself contains an illusion value combining sections of each band member’s face alongside what appears to be an owl. Owls are commonly known for being in there prime at night, both awake and aware. This links the title of the album to the imagery. Although the release date is placed at the bottom of the page its vibrant red colour will appear from afar to the audience.